Navigating MARTA

MARTA’s current apps—MARTA On the Go, Breeze Mobile, and See & Say—separate trip planning, payment, and safety into disconnected platforms. This redesign brings them together into one intuitive app that streamlines how riders navigate, pay, and personalize their journeys. It supports future system growth, celebrates station individuality, and makes everyday travel more seamless and user-centered.

Timeline

14 Weeks

Role

Designer [solo]

Skills

CAD, Figma, Illustrator,

Understanding the Problem Space

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Understanding the Problem Space *

Our research probe invited students to anonymously pin locations on campus where they felt safe or unsafe. Over the course of a week, we gathered 407 data points from two high-traffic campus areas, revealing seven key hotspots of perceived safety and discomfort.

Documenting existing Signage at Midtown Station

“Planning a MARTA trip is clunky and irritating. I have to use, at a minimum, 3 different apps.”

- Frequent MARTA Rider

Source

Custom Landing Page & Sign-In

KEY FEATURE 1

PAIN POINTS

  1. Generic Interface: No personalization or user-specific content.

  2. Clunky Login: Slow, outdated, and lacks quick sign-in options.

Smart, Personalized Trip Planning

KEY FEATURE 2

PAIN POINTS

  1. Route info is static, without any real time updates

  2. Riders must re-enter frequent trips each time

Seamless, Flexible Mobile Payments

KEY FEATURE 3

PAIN POINTS

  1. Payment lives in a separate app, causing friction when switching between train schedules and ticketing.

  2. You can’t store multiple tickets or buy for others